Perhaps you may have read our last article on the top 5 luxury brands throughout the world. If so you will have seen that Louis Vuitton takes the #1 spot with total earning of 28.4 billion dollars per year. Not only is the brand’s success due in part to the many different products offered such as luggage, handbags, men & womens fashion, shoes, and accessories, it is also due to the high quality material and lasting value of each item. In fact the Louis Vuitton brand is indeed doing something right with its lengthy success history and ability to stay at the top of the luxury fashion game. We decided to dig a little deeper into what exactly makes the Louis Vuitton brand so successful!
The Success of Louis Vuitton
- Spectacular Quality- In the era of mass production that often resorts to quick and cheap quality, Louis Vuitton stands up to the masses and delivers nothing but fine quality, “handmade” products. While some will argue that not every bag or piece is actually made all by hand, the Louis Vuitton brand stands by the fact that while some hand sewing machines are used it does not take away from the handmade quality of the luxury brands products. In fact in terms of where we are at with technology and in the world of fashion today hand sewing machines should be expected to be included when advertising handmade items.
- Tradition & Innovation- The Louis Vuitton brand knows that keeping with traditions has made it a lasting brand and number one at that since 1854. However it is also aware of the fact that as times change and the brand continues to grow, innovation is also key. What once started out as a line of luggage, think trunks & chests, has now grown into a brand offering a lot more variety of merchandise. At to that a specialized line available for customization and personalization and consumers are able to achieve exactly what design and product they want!
- Exclusiveness of Products- The fact that Louis Vuitton offers exclusive lines and products helps add to the known fact that items are not mass produced and available forever. If you know an item you want has only a certain availability and then is gone forever, not only does it make the item that much more rare it also helps products and designs to hold their original value!
- Glamour, Marketing & Promotion- Louis Vuitton knows that not only do you need to have the best designers and collaborations available you also have to have the ability to market and promote your product correctly. With top designers collaborating with the luxury brand unique and coveted designs are brought to life. With Louis Vuittons marketing technique and use of glamorous models, celebrities and other forms of class and sophistication the brand is virtually unstoppable. No wonder why it is ranked as the #1 luxury brand world wide and it doesn’t look like it will be leaving it’s number one spot any time soon!
What it comes down to is the Louis Vuitton brand basically has it all. From high quality, top of the line products to innovation, excellent marketing tactics and so on the brand has carved not only a name for itself in the luxury world it also evokes tough competition to its competitors.