One of the most important things in business is your company’s logo. While many may agree that a logo is of importance, a lot of people still don’t know just exactly how important your logo is and how it helps to gain branding awareness and recognition for your company. This being said, coming up with a clever and eye catching logo that represents your company and what it’s about is very beneficial for all business owners. Louis Vuitton knew this when he designed his signature LV monogram. But you don’t just have to be a fashion designer to create the right logo. For example, a Phoenix based plumbing company knew that they were part of a huge market of plumbers and that their industry was very competitive. They wanted their logo to stick in the minds of potential consumers, while representing what their business was about. How did they do this? They used plumbing pipes and formed it into a red cross that depicted that of what we identify as emergency help! They relayed to their consumers and possible customers that they were there in times of plumbing emergencies, because let’s face it when you have trouble with your plumbing it pretty much always needs to be fixed ASAP! This is just one example of why your company’s logo plays such a big part in branding and establishing your business. Check out our other tips on just how important a logo is and why!
Business Logo Importance
How else do you acquire a possible customer but by grabbing their ATTENTION. In today’s world you have mere seconds to get a person’s attention and make any possible connection. If you can establish what your business is about and what your services are in this small time frame it makes all the difference. Like the example we gave above! First impressions leave a lasting memory so this is basically your big chance.
Your logo represents your business identity and while you may be more than just what your logo communicates it is still a short narrative of what your company’s core values are and the benefit you may be to potential consumers. So this means that not only do your choice of graphics matter so does the color, tones, fonts and other materials you may use. For example (we are big on examples because we like to paint a picture for our readers) you may have heard that McDonald’s chose yellow and red for their logo colors because they provide comfort and relaxation when people are eating. So basically you see these colors and it relaxes you to enjoy what you are eating..like that Big Mac and fries!
Your logo is the visual that people use to recognize your brand, services and business. Meaning that when your logo is seen the person will automatically connect your logo to your business. What is the first thing you think of when you see an LV monogram? Louis Vuitton. While Louis Vuitton definitely has other patterns and such that are part of it’s brand when you think of the name Louis Vuitton you immediately envision the monogram LV on a brown coated canvas. Or what if you see a checkmark better known as a swoosh? Nike, Three stripes, Adidas and so on. Creating a logo that is simple yet eye catching helps to differentiate your business from the hundreds of others that are in your same field!
Got Keep it Separated!-
Yep, just like we mentioned above you need to create a logo that is eye catching and symbolizes your business and brand. This allows you to separate your business from all of your competitors. If a person needs plumbing services and they have seen the plumbing company we mentioned logo they might automatically know who to call for plumbing help especially in an emergency!
If you are in the process of creating your logo remember that it will be the face of your company for all of the years you are open for business. Rebranding your company with a new logo can be quite tricky and changes your identity, so it’s best to make sure the logo you create is the one you really feel communicates what your company is about!
One of the most expensive and luxurious brands in the world, Louis Vuitton has been able to become the 15th most valuable brand by Forbes. The way they have done this is by designing world leading fashion and prices to match. Louis Vuitton wouldn’t be able to make these trendy styles without the fashion designers that come up with the ideas. So here are the main designers that are able to bring their ideas to life.
Men’s Artistic Director: Virgil Abloh: Born in Rockford, IL in 1980, Virgil earned a degree from University of Madison Wisconsin in civil engineering and a master’s in architecture from Illinois Institute of Technology. In 2012 he started his brand Off-White. He gained a lot of recognition and joined one of the premier French luxury brands. Virgil is the first African American director in Louis Vuitton’s history. Virgil replaced former director Kim Jones, and decided to take the brand in a new direction where he combined the old traditional roots with modern fashion. By introducing out of the box clothing backed by some of the biggest hip hop celebrities including Kid Cudi, Playboi Carti, and Kanye West. He is making the brand more relevant and trendy which is incredibly important in this social media age with hip hop artists and other celebrities heavily promoting their brands in songs such as, Versace by Migos and Givenchy by DDG.
Women’s Artistic Director: Nicolas Ghesquière: Born in Northern France in 1971, Nicolas grew up in luxury. At age 14 while still in school he started working at various internships such as Agnès B and Corinne Cobson. After graduating he worked for various fashion designers until he landed a job with Balenciaga eventually working his way up to become creative director of Balenciaga. There he designed high contrasting clothes that brought Balenciaga from the ashes. In 2001 he won the CFDA International Designer Award. After his tenure there he jumped to Louis Vuitton replacing Marc Jacobs in late 2013. From there he has been designing the same eye popping designs he is famous for. While still traditional in some sense he is just as daring as Virgil Abloh in creating trendy clothing to attract younger buyers.
Louis Vuitton has carried its tradition of being the ultimate luxury fashion brand since its founding in 1854. However, especially in recent times Louis Vuitton has been experiencing immense competition from the likes of other luxury brands including Gucci, Versace, Givenchy Dior, Chanel, Supreme, Balenciaga, etc. With the help of these fashion masterminds, Virgil Abloh and Nicolas Ghesquière, they have been able to re-excite the brand with new designs and collaborations keeping the Louis Vuitton brand at the top of it’s competitors.
If you have read some of our others posts on Louis Vuitton you know that he himself came from humble beginnings. At a young age he set out alone from his small town on foot leaving his family and everything he knew behind to seek better opportunity and a better way of life. When he realized his passion for box making he thus strived to bring his brand and creations to life, never giving up no matter the setbacks he faced. Now all of these years later the Louis Vuitton brand is not only a well known name throughout the world it is also the top luxury brand that has branched out from just luggage and handbags to an all encompassing line of fashion for both men and women. How did Louis Vuitton set his brand apart from all of the others in such a competitive market? While also making sure his brand and items continuously held their value?
No matter what your brand or business may be the key is how you set yourself apart from the competition, which Louis Vuitton seemed to understand from the get go. Whether you own a garage door company in a big city, a massage business or even an auto detailing company it is crucial to carve out a presence for your business amongst your competitors. How do you go about doing so exactly? It seems a lot easier said than done. Following these guidelines can help you set your business apart from the rest while helping to create the same magnitude of success as Louis Vuitton and his brand!
Establishing Brand Presence in A Competitive Market
Goals- It is VERY important that you establish both short and long term goals. All business owners have their eye on the prize but in order to get to the bigger goals you must first start with the smaller ones. Think of conquering the small goals as building a strong foundation for your brand
Study Your Industry- There is no better way to understand your competitors than immersing yourself in your market. Understanding your competitions product, services offered and business processes can go a long way in helping you to no only outshine them but also differentiate yourself. Parker Garage Door owner and operator Leann, solidifies the fact you have to be at least one step ahead of your competition. In the garage door repair industry in a large city consumers have an abundance of options. Why should they come to you? Why should they seek your services? What makes you better and different from the other companies?
Brand Quality- The quality of your product is very important. You want to provide consumers with a brand that they no will last and retain its value. Louis Vuitton handbags and apparel is pricey but it never really depreciates in value. Same goes for services provided even those of garage door repair. If the job is done well with quality materials customers will see long lasting results and be more apt to use you in the future or recommend you to others in need of the same services.
Customer Service- Developing strong and courteous customer service is just as important as brand quality. Louis Vuitton established a respectable and trusted relationship with the wealthy. During that era the wealthy was the elite class and gaining credibility with the like was a huge stepping stone adding to his success.
Perseverance- Setbacks are just that setbacks. In any business you will inevitably experience some at one point or another. The way you handle and deal with these setbacks will indeed set you apart from the others in your industry. Louis Vuitton didn’t give up when his first luggage shop was vandalized and all of his equipment was stolen. Instead he came back bigger and better than ever. If he had given up where would the Louis Vuitton brand be today? Most probably not ranking number one amongst the other luxury brands of the world.
In a nutshell starting and succeeding in business and establishing your brand is not for the weak minded. You must go into business with passion, dedication and a thick skin if you want to grow and succeed. ALWAYS keep your eye on the prize (your end goal) but never become so focused on it that you are not paying attention to the smaller step stones needed to get there.
There are many things that set the Louis Vuitton brand apart from other luxury brands making it the No.1 luxury brand in the world. Check out this short video showcasing the Louis Vuitton Fashion show. From the theme of the show to the decor and even the walk of the fashion show models no wonder Louis Vuitton is in a class of it’s own!
Perhaps you may have read our last article on the top 5 luxury brands throughout the world. If so you will have seen that Louis Vuitton takes the #1 spot with total earning of 28.4 billion dollars per year. Not only is the brand’s success due in part to the many different products offered such as luggage, handbags, men & womens fashion, shoes, and accessories, it is also due to the high quality material and lasting value of each item. In fact the Louis Vuitton brand is indeed doing something right with its lengthy success history and ability to stay at the top of the luxury fashion game. We decided to dig a little deeper into what exactly makes the Louis Vuitton brand so successful!
The Success of Louis Vuitton
Spectacular Quality- In the era of mass production that often resorts to quick and cheap quality, Louis Vuitton stands up to the masses and delivers nothing but fine quality, “handmade” products. While some will argue that not every bag or piece is actually made all by hand, the Louis Vuitton brand stands by the fact that while some hand sewing machines are used it does not take away from the handmade quality of the luxury brands products. In fact in terms of where we are at with technology and in the world of fashion today hand sewing machines should be expected to be included when advertising handmade items.
Tradition & Innovation- The Louis Vuitton brand knows that keeping with traditions has made it a lasting brand and number one at that since 1854. However it is also aware of the fact that as times change and the brand continues to grow, innovation is also key. What once started out as a line of luggage, think trunks & chests, has now grown into a brand offering a lot more variety of merchandise. At to that a specialized line available for customization and personalization and consumers are able to achieve exactly what design and product they want!
Exclusiveness of Products- The fact that Louis Vuitton offers exclusive lines and products helps add to the known fact that items are not mass produced and available forever. If you know an item you want has only a certain availability and then is gone forever, not only does it make the item that much more rare it also helps products and designs to hold their original value!
Glamour, Marketing & Promotion- Louis Vuitton knows that not only do you need to have the best designers and collaborations available you also have to have the ability to market and promote your product correctly. With top designers collaborating with the luxury brand unique and coveted designs are brought to life. With Louis Vuittons marketing technique and use of glamorous models, celebrities and other forms of class and sophistication the brand is virtually unstoppable. No wonder why it is ranked as the #1 luxury brand world wide and it doesn’t look like it will be leaving it’s number one spot any time soon!
What it comes down to is the Louis Vuitton brand basically has it all. From high quality, top of the line products to innovation, excellent marketing tactics and so on the brand has carved not only a name for itself in the luxury world it also evokes tough competition to its competitors.
The Louis Vuitton brand has been around for over 160 years and does not seem to be fading away anytime in the near or far future. With a line of luggage, handbags, clothing and shoes Louis Vuitton is one of the top luxury brands that can be found and also seems to show its dominance in the luxury brand world. We decided to do a little research to see where Louis Vuitton fell in terms of top luxury brands, as well as see how the other luxury brands rated in themselves. We have to say the results weren’t all that shocking. After all Louis Vuitton has made quite a name for itself over the years so it wasn’t that big of a suprise that it ranks #1 of all luxury brands compiled together! Check out our list of its competitors and where they stand in terms of brand worth and popularity!
Top Luxury Brands Worldwide
Louis Vuitton- LV takes the cake and the crown when it comes to the most valuable and coveted luxury brand throughout the world. With the brands estimated value at $28.4 billion it’s easy to see how it reached the number one spot. From purses to watches, to shoes and luggage the brand offers a variety of luxurious merchandise and patterns to choose from, with its most popular pattern being the LV monogram.
Hermes- Hermes is also a luxury brand like that of Louis Vuitton that comes out of France. The brand was founded in 1837 and comes in second as far as worldwide luxury brands are concerned. With an estimated worth at $19.2 billion it’s easy to see why the brand takes the 2nd spot but also that it trails behind Louis Vuitton significantly.
Gucci-This luxury brand taking third place was first founded in Florence, Italy in 1921 and is estimated to have a brand worth of $12.7 billion. Currently the brand is owned by a French company.
Prada– This italian luxury brand has headquarters in Mila, Italy. Founded in 1913 by Mario Prada is has an estimated worth of $9.4 billion.
Chanel-Chanel is a private french brand that was founded in 1909 by Coco Chanel. It has an estimated brand worth of $7 billion dollars and is famous not only or its clothing line and handbags but also for its perfume. Chanel No. 5 is the most popular perfume and coveted by many.
There are numerous other luxury brands out there that are up there on the list of the most sought after and popular luxury brands throughout the world, however these are the TOP 5. What is wonderful and incredible about each of these brands is that fact that each was started long ago by a person with passion and drive for designing and fashion. Each founder could never imagine the success and money to be made when first starting to develop and sell their brand, yet each has succeeded beyond the norm. If there should ever be any doubt just take a look back at Louis Vuittons humble beginnings and how he came to be the top luxury designer and brand throughout the world!
Let me introduce the CEO of LVMH( Louis Vuitton Moet Hennessy) which is primarily the holding company of Louis Vuitton, Mr. Bernard Arnault. Bernard is a 68 year old Frenchman who first stepped up to the plate as the CEO and chairman of Louis Vuitton in 1989. Since then he has lead the luxury brand and it’s fine products to become the leading luxury group. While the actual Louis Vuitton and his sons built the brand from the ground up Bernard Arnault has done a miraculous job not only keeping the brand at the top of its competitors but also maintaining its luxurious styles and coveted bags, attire, luggage and shoes. What is a man of this stature actually worth? Arnault has a net worth of 61.6 billion dollars and is considered the second richest person in Europe. He is also undoubtedly listed as one of the top 10 billionaires on the Forbes list. So what exactly does he like to do when he isn’t running and maintaining Louis Vuittons luxury brand? He loves yachting! And not only does he love yachting he also is an expert yachter and perhaps has one of the biggest most luxurious yachts out there. Not surprising for a man that maintains one of the most popular luxury brands! If you haven’t read our post on the actual Louis Vuitton and how his brand came about now is the time to do so. Starting from the ground up and very humble if not poor beginnings Louis Vuitton pioneered his brand and left a legacy that was able to be maintained and continue to grow especially with the skills and work of a man such a Bernard Arnault.
Bernard began his love for yachts with the purchase of a 70 foot research vessel, Amadeus, he purchased in 2007. From there he renovated the giant ship converting the entire main deck into the master suite with 2 guest cabins and 2 twin cabins located on the yacht as well. He also completely had the interior of the boat redone. A vinyl boat wrapping expert we spoke with knew of the famous yacht and the renovations that followed. In fact the owner of a Florida Boat wrap company spoke of how many boat wrapping experts would have pulled teeth to be part of such a luxurious boat renovation. He stated that it’s not everyday you see a project that large and with the capacity and money to do so much. If the company could have bid for the job he said he had numerous ideas of what he could have done to add class and comfort. From vinyl wrapping the exterior of the massive ship, to the interior as well its a project he would have loved to even have been a small part of. However, Bernard decided to have this particular ship rebuilt in Taiwan. After its completion he enjoyed the beautiful yacht for a bit and then sold it to buy his pride and joy, the 101 meter Symphony yacht! This amazing super yacht is the biggest yacht built by Feadship. It boasts a golf tee located on the upper deck for guests to practice their swing. What’s even better is that the golf balls used are specially designed to biodegrade once they fall into the sea.
Being able to own and maintain a yacht such as the Symphony definitely comes with a hefty price tag. Bernard Arnault definitely can afford it thanks to the billions he has amassed from running the Louis Vuitton luxury brand. Perhaps one day Bert and his company will get the chance to work on one of his next yachts. What we can say is a huge thank you to the late Louis Vuitton for taking his talents and creating such a beautiful and classic brand that will continue to prosper..
Many people have the misconception that Louis Vuitton bags are made out of leather, or at least all leather at that. However, did you know that while there are parts on Louis Vuitton handbags that are made from real leather most Louis Vuitton bags are made fromcoated canvas! Coated canvas is not leather at all and instead is a layer of cotton canvas that is coated with PVC, a plastic derivative. Coated canvas actually makes the bag a lot lighter and a lot more durable than other luxury handbags that are made from authentic real leather. It also makes Louis Vuitton bags a better investment! Still there are a lot who wonder how Louis Vuitton brand bags and such can be so pricy when they are just made from coated canvas. The fact is the production process for Louis Vuitton bags is much more of an in depth process than other coated canvas handbags, and their is a definite distinction with Louis Vuitton!
Facts On Coated Canvas Louis Vuitton Handbags
Goes through 100 stages during production process before it can be sold on retail shelves.
Louis Vuitton bag trim is made from authentic cowhide leather
Much More Durable
A lot lighter and great for those with back and shoulder issues
Only the highest quality materials are used in production
For those that are wondering what types of leathers are used for luxury handbags outside of coated canvas………
3 Basic Leathers Used For Luxury Handbags:
Full-Grain Leather- Made from only the finest of all natural hides and have no imperfections at all! This leather is extremely durable and offers excellent quality and a smooth texture
Corrected-Grain Leather- This leather is also known as top grain leather. One side of this leather is smooth and the other side has a fuzzy texture. This is because the natura hide and texture is sanded down to showcase the smoother side. This type of leather offers versatility which adds to its beauty.
Suede- To achieve this type of leather the inside must be split. A soft velvety texture is created making it a favorite of many.
Exotic Leathers- while these leathers are a bit more rare they are also used in the production of luxury handbags. Think ostrich, stingray, crocodile, and snake/python
Even if you were thinking that Louis Vuitton bags were made completely of leather and have found out today that instead the material you covet so much is coated canvas, one fact remains the same. Louis Vuitton bags are made very well, they hold their value and they are one of the best luxury designer bags one can carry. So cheers to coated canvas we love your lightweight luxurious durability!
Over the years Louis Vuitton has branched out and collaborated on designs for their handbag line with many well known designers and artists. Not only did these collaborations make for some very beautiful collections it also added a twist to the already luxurious and coveted designers brand. In fact, we have probably said it before and we will say it again, Louis Vuitton is a definite force to be reckoned with in the fashion industry and with these collaborations he has proven that stepping outside of the box can only help to enhance his brand and make for some truly amazing and beautiful collections.
Louis Vuitton Top Handbag Collaborations
2003-2015 Takashi Murakami- Takashi Murakami is a well known Japanese artist who first began collaborating with Louis Vuitton for the release of its 2003 Summer/Spring Collection. Takashi helped to bring to life the much sought after Multicolore Monogram bag in both black & white with colorful monograms. Next came Cherry blossoms, Monogramouflage, and Character bags. In fact the multicolore bag was probably one of the most popular collaborations ever done by Louis Vuitton, which is why the course of the collaboration with Takashi Murakami lasted for 12 years! Louis Vuitton finally decided to end the collaboration series in 2015.
2003-2009 Stephen Sprouse- This collaboration started with the Spring/Summer Collection of 2001. Then Creative Director for Marc Jacobs, Stephen Sprouse was asked to aid in creating a unique collaboration design. Louis Vuitton Monogram Canvas bags came out with Paris Graffiti embolized on the bag. In 2009 to celebrate the life of the famous Creative Director, Louis Vuitton released versions of the Speedy and Neverfull leather bags with Monogram Roses and Monogram Graffiti before the collaboration came to an end.
2017 Supreme- Louis Vuitton branched out a bit more during its collaboration with the brand Supreme for it’s men’s Fall/Winter Line in 2017. You could find the epi leather with the Supreme Logo as well as other items besides bags that included, smaller leather goods, jackets, jeans and belts. The collaboration only lasted for a short time but if you read the previous article on the 15 year old from Dubai who had is Ferrari vinyl wrapped with the Louis Vuitton Monogram and Supreme logo, you will get a better idea of what it looked like!
2014 Iconoclasts Collection- to celebrate Louis Vuitton brands 160th anniversary, Vuitton collaborated with 6 different famous artists/designers including Christian Louboutin, Frank Gehry, Cindy Sherman, Karl lagerfeld, Marc Newson, amd Rei Kawakubo to create the Iconic Monogram Canvas collection. What a collection it was!
While Louis Vuitton has definitely ahs other noteworthy collaborations and collections with other artists and designers we chose theses as the ones that stood out the most to us. One thing is for sure Louis Vuitton shows no sign of stopping in the brands creative department or as being one of the most coveted handbag designers out there no matter the passage of time.