Louis Vuitton-The Future Of The Brand

 Louis Vuitton’s plan to make their factories environmentally friendly…

Louis Vuitton is one of the oldest luxury fashion brands in the world. Ever sincetop-luxury-brand 1854, Louis Vuitton has been one of the most fashion-forward brands. And now, they have celebrities like Kanye West, Selena Gomez, and others repping their brand. But, there is stiff competition from the likes of other fashion designers like Gucci, Prada, Saint Laurent, Hermes, and more. On top of that, they face regulations from government unions that look to curb pollution in order to make Earth more sustainable. 

Factories in France In order to cut lead times and improve its supply chain, Louis Vuitton plans on building at least 2 new factories in western France. These factories plan to help keep the parent company, LVMH, up to date with increasing high fashion demand, especially within its Asian market. Now Louis Vuitton will have 16 separate French leather workshops. Louis Vuitton also has plants in other areas including the US, Spain, Portugal, and Romania.

Environmental Goals Along with expanding its production capacity, Louis Vuitton also is concerning environmental-sustainabilityitself with being an environmentally sustainable company. While it has focused on the environment before with its creation of L.I.F.E, or LVMH Initiatives For the Environment- a program that intends to lower their CO2 emissions and make the factories more environmentally friendly-there is a new L.I.F.E program that intends to further the goals in 2020.  Already, goals have been exceeded as factories are using more than 10% renewable energy, which intends to triple by 2020. Also, they intend to double their carbon funds by 2018.

Louis Vuitton and their group, LVMH intend to keep their place on top of the luxury fashion market. According to Forbes, Louis Vuitton is the 15th most valuable brand of 2018, with a brand value of almost $34 billion! And to keep that top spot Louis Vuitton has decided that because so many people now shop online, they need to increase their supply chain efficiency so that people can get their products sooner. On top of that, they believe in being an environmentally friendly company by having their factories use more and more renewable energy. Along with their successful portrayal in modern-day media, it looks like Louis Vuitton is sure to stay at the top of the luxury market for a while to come.

Best Fashion Design Schools

design-schoolIn our last post we discussed what it takes to become a fashion designer and briefly touched on some of the best shools to attend.  For any aspiring fashion designer, looking for a designer specific school is almost a requirement in order to take your basic fashion ideas and transform them into designs that could end up in the Paris Fashion Week, the biggest reward for any up and coming designer. No matter what your budget or location around the world, you will be able to find a top notch fashion school where you can hone your craft and then venture to even starting your own fashion label. Here are just only some of the top fashion schools in the world.

  • Parsons, the New School for Design (New York City, NY)

Tuition per year: $49,844 plus fees

Famous Alumni: Tom Ford, Marc Jacobs, Donna Karen

While one of the more expensive schools, this school will help guarantee a job in the fashion industry after you graduate through their program and numerous list of prestigious alumni. Founded back in 1896, this university offers many degrees in design, textiles, and advertising.

  • Fashion Institute of Technology (New York City, NY)

Tuition per year: $6,870 per year for residents of NY, $20,792 for those out of state or country

Famous Alumni: Carolina Herrera, Calvin Klein, Michael Kors

While the name might be boring, the designs from this university sure aren’t. This new-york-fashionuniversity even has an art museum. It offers degrees in the design and business side of fashion. Established in 1944, this university is cheaper but offers just as must knowledge as Parsons or other universities

  • Central Saint Martins (London, UK)

Tuition per year: 10,600 Euros for UK and EU students $27,500 for international students

Famous Alumni: Alexander McQueen, Stella McCartney, Christopher Kane

Being partially funded by the UK government, they are able to keep costs cheaper than other universities while also having top programs such as teachings from Professor Louise Wilson. This college is a part of the University of the Arts London

  • London College of Fashion (London, UK)

Tuition per year: 10,600 Euros for UK and EU students $27,500 for international students

Famous Alumni: Jimmy Choo, Rupert Sanderson

This college has another basic name but they have a ton of programs in everything from cosmetic science to fashion journalism. This college is also apart of the University of the Arts London

  • Istituto Marangoni (Milan, Italy)

Tuition per year: $18,270-$21,900 depending on program, language, etc

Famous Alumni: Franco Moschino, Domenico Dolce

This college has two other campuses in Paris and London, this Milan campus has only 2,000 students but many of them are international. So if you are looking for a more of a wider appeal, this is a perfect place

  • Politecnico di Milano (Milan, Italy)

Tuition per year: $1,010 for EU students $4,400 for non EU students

Famous Alumni: Giulio Natta, Gio Ponti, Gianfranco Ferré

This fashion school has one of the cheapest fees and also is one of the oldest as it was established back in 1863. This school focuses on architecture and engineering and has around 42,000 students enrolled

  • Ecole de la Chambre de la Couture Parisienne (Paris, France)

Tuition per year: $14,720-$16,240

Famous Alumni: Yves Saint Laurent, Valentino and André Courreges

paris-fashion-designThis is one of the more advanced colleges as students aren’t considered unless they have completed another course elsewhere. If you want to be in presence of advanced artists in a city for its design then this is the place for you

  • l’Ecole Supérieure des Arts et techniques de la Mode (ESMOD) (Paris, France)

Tuition per year: $11,900 for undergraduates, $15,500 for postgraduates

Famous Alumni: Thierry Mugler, Nina Garcia

Obviously, France has more than one fashion school, and this school has a great history. Founded in 1841, this place is known for inventing the tape measure and the mannequin.


Becoming a Fashion Designer


Have you always had a sense for fashion? Have you always watched a fashion show and thought, “Hey, I can design better clothes than that!” Well, obviously before you can start designing for a designer brand or the Paris Fashion Show, read all the things you have to do before you show the world your stunning collection.

  • Passion-

This might seem obvious, but just like in any career you want to explore. You must have a passion for wanting to do something. This is especially important in the fashion design industry because every single design project that you make requires intense focus and desire to make what you envisioned in your mind come to life on paper. Then to take the drawing, on paper or online, and convert into an actual design takes even more conviction and dedication. So unlike other industries, each project is your own and it will take time, so just make sure you want to do this.

  • College

The next step is to go to college. There are many colleges that offer fashion fashion-design-schoolsdesign programs, but just some of the best fashion specific schools include

  • Parsons, The New School For Design (New York)
  • Central Saint Martins (London, UK)
  • Istituto Marangoni (Milan, Italy)
  • Ecole De La Chambre Syndicale (Paris, France)

Once you have applied and have gotten accepted to your college you will spend anywhere from 2-4 years learning from experts on all factors of fashion designing from textiles to the history and business aspects of the fashion industry. Also, many fashion programs require that you complete an internship as well where you can put your you knowledge to the test in a real fashion environment. And while college isn’t necessary for fashion designers, it is highly recommended as it will give you a jumpstart in this highly competitive industry. It was also help ensure a higher salary and more competitive job opportunities.

  • Finding a Job

fashion-designWhile your first job won’t be as the head designer for Louis Vuitton or Gucci, you can start either at the lower tiers of these companies and work your way up or you can start higher up on lower tier fashion companies. Instead of a resume you’ll want a portfolio, and with this portfolio you want a current and impressive collection of items you have designed to show off your skills, abilities, and works of art. From there you can continue to work hard and even work on your own fashion label so you can gain a name for yourself.

In order to make it to the top of the fashion industry you need hardwork, dedication, and passion to take your dream into a reality. If you have the desire and ability to make stunning forward-thinking fashion accessories then there is no reason you can’t start today. Look at Louis Vuitton, he started with a desire and passion and let nothing stop him.

Business Logo- Defining Your Product

One of the most important things in business is your company’s logo. While Business-competitionmany may agree that a logo is of importance, a lot of people still don’t know just exactly how important your logo is and how it helps to gain branding awareness and recognition for your company. This being said, coming up with a clever and eye catching logo that represents your company and what it’s about is very beneficial for all business owners. Louis Vuitton knew this when he designed his signature LV monogram. But you don’t just have to be a fashion designer to create the right logo. For example, a Phoenix based plumbing company knew that they were part of a huge market of plumbers and that their industry was very competitive. They wanted their logo to stick in the minds of potential consumers, while representing what their business was about. How did they do this? They used plumbing pipes and formed it into a red cross that depicted that of what we identify as emergency help! They relayed to their consumers and possible customers that they were there in times of plumbing emergencies, because let’s face it when you have trouble with your plumbing it pretty much always needs to be fixed ASAP! This is just one example of why your company’s logo plays such a big part in branding and establishing your business. Check out our other tips on just how important a logo is and why!

Business Logo Importance


How else do you acquire a possible customer but by grabbing their ATTENTION. In today’s world you have mere seconds to get a person’s attention and make any possible connection. If you can establish what your business is about and what your services are in this small time frame it makes all the difference. Like the example we gave above! First impressions leave a lasting memory so this is basically your big chance.

Business Identity-

business-identityYour logo represents your business identity and while you may be more than just what your logo communicates it is still a short narrative of what your company’s core values are and the benefit you may be to potential consumers. So this means that not only do your choice of graphics matter so does the color, tones, fonts and other materials you may use. For example (we are big on examples because we like to paint a picture for our readers) you may have heard that McDonald’s chose yellow and red for their logo colors because they provide comfort and relaxation when people are eating. So basically you see these colors and it relaxes you to enjoy what you are eating..like that Big Mac and fries!


Your logo is the visual that people use to recognize your brand, services and business. Meaning that when your logo is seen the person will automaticallybusiness-logo connect your logo to your business. What is the first thing you think of when you see an LV monogram? Louis Vuitton. While Louis Vuitton definitely has other patterns and such that are part of it’s brand when you think of the name Louis Vuitton you immediately envision the monogram LV on a brown coated canvas. Or what if you see a checkmark better known as a swoosh? Nike, Three stripes, Adidas and so on.  Creating a logo that is simple yet eye catching helps to differentiate your business from the hundreds of others that are in your same field!

Got Keep it Separated!-

Yep, just like we mentioned above you need to create a logo that is eye catching and symbolizes your business and brand. This allows you to separate your business from all of your competitors. If a person needs plumbing services and they have seen the plumbing company we mentioned logo they might automatically know who to call for plumbing help especially in an emergency!

If you are in the process of creating your logo remember that it will be the face of your company for all of the years you are open for business. Rebranding your company with a new logo can be quite tricky and changes your identity, so it’s best to make sure the logo you create is the one you really feel communicates what your company is about! 


The Designers Behind The Louis Vuiiton Fashion Lines


One of the most expensive and luxurious brands in the world, Louis Vuitton has been able to become the 15th most valuable brand  by Forbes. The way they have done this is by designing world leading fashion and prices to match. Louis Vuitton wouldn’t be able to make these trendy styles without the fashion designers that come up with the ideas. So here are the main designers that are able to bring their ideas to life.

Men’s Artistic Director: Virgil Abloh: Born in Rockford, IL in 1980, Virgil earned a degree from University of Madison Wisconsin in civil engineering and a master’s in architecture from Illinois Institute of Technology. In 2012 he started his brand Off-White. He gained a lot of recognition and joined one of the premier French luxury brands. Virgil is the first African American director in Louis Vuitton’s LV-Fashion-designhistory. Virgil replaced former director Kim Jones, and decided to take the brand in a new direction where he combined the old traditional roots with modern fashion. By introducing out of the box clothing backed by some of the biggest hip hop celebrities including Kid Cudi, Playboi Carti, and Kanye West. He is making the brand more relevant and trendy which is incredibly important in this social media age with hip hop artists and other celebrities heavily promoting their brands in songs such as, Versace by Migos and Givenchy by DDG.

Women’s Artistic Director: Nicolas Ghesquière: Born in Northern France in 1971, Nicolas grew up in luxury. At age 14 while still in school he started working at various internships such as Agnès B and Corinne Cobson. After graduating he worked for various fashion designers until he landed a job with Balenciaga eventually working his way up to become creative director of Balenciaga. There he designed high contrasting clothes that brought Balenciaga from the ashes. In 2001 he won the CFDA International Designer Award. After his tenure there he jumped to Louis Vuitton replacing Marc Jacobs in late 2013. From there he has been designing the same eye popping designs he is famous for. While still traditional in some sense he is just as daring as Virgil Abloh in creating trendy clothing to attract younger buyers.

Louis Vuitton has carried its tradition of being the ultimate luxury fashion brand since its founding in 1854. However, especially in recent times Louis Vuitton has been experiencing immense competition from the likes of other luxury brands including Gucci, Versace, Givenchy Dior, Chanel, Supreme, Balenciaga, etc. With the help of these fashion masterminds, Virgil Abloh and Nicolas Ghesquière, they have been able to re-excite the brand with new designs and collaborations keeping the Louis Vuitton brand at the top of it’s competitors.

Setting Your Brand Apart From the Competition

If you have read some of our others posts on Louis Vuitton you know that he himself came from humble beginnings. At a young age he set out alone from his small town on foot leaving his family and everything he knew behind to seek better opportunity and a better way of life. When he realized his passion for box making he thus strived to bring his brand and creations to life, never giving up no matter the setbacks he faced. Now all of these years later the Louis Vuitton brand is not only a well known name throughout the world it is also the top luxury brand that has branched out from just luggage and handbags to an all encompassing line of fashion for both men and women. How did Louis Vuitton set his brand apart from all of the others in such a  competitive market? While also making sure his brand and items continuously held their value?

business-successNo matter what your brand or business may be the key is how you set yourself apart from the competition, which Louis Vuitton seemed to understand from the get go. Whether you own a garage door company in a big city, a massage business or even an auto detailing company it is crucial to carve out a presence for your business amongst your competitors. How do you go about doing so exactly? It seems a lot easier said than done. Following these guidelines can help you set your business apart from the rest while helping to create the same magnitude of success as Louis Vuitton and his brand!   

Establishing Brand Presence in A Competitive Market

  • Goals- It is VERY important that you establish both short and long term goals. All business owners have their eye on the prize but in order to get to the bigger goals you must first start with the smaller ones.  Think of conquering the small goals as building a strong foundation for your brand
  • Study Your Industry- There is no better way to understand your competitorsindustry-competition than immersing yourself in your market. Understanding your competitions product, services offered and business processes can go a long way in helping you to no only outshine them but also differentiate yourself. Parker Garage Door owner and operator Leann, solidifies the fact you have to be at least one step ahead of your competition. In the garage door repair industry in a large city consumers have an abundance of options.  Why should they come to you? Why should they seek your services? What makes you better and different from the other companies?
  • Brand Quality-  The quality of your product is very important. You want to provide consumers with a brand that they no will last and retain its value. Louis Vuitton handbags and apparel is pricey but it never really depreciates in value. Same goes for services provided even those of garage door repair.  If the job is done well with quality materials customers will see long lasting results and be more apt to use you in the future or recommend you to others in need of the same services.
  • Customer Service- Developing strong and courteous customer service is just as important as brand quality. Louis Vuitton established a respectable and trusted relationship with the wealthy. During that era the wealthy was the elite class and gaining credibility with the like was a huge stepping stone adding to his success.
  • Perseverance- Setbacks are just that setbacks.  In any business you will inevitably experience some at one point or another. The way you handle and deal with these setbacks will indeed set you apart from the others in your industry.  Louis Vuitton didn’t give up when his first luggage shop was vandalized and all of his equipment was stolen. Instead he came back bigger and better than ever. If he had given up where would the Louis Vuitton brand be today? Most probably not ranking number one amongst the other luxury brands of the world.

In a nutshell starting and succeeding in business and establishing your brand is not for the weak minded. You must go into business with passion, dedication and a thick skin if you want to grow and succeed. ALWAYS keep your eye on the prize (your end goal) but never become so focused on it that you are not paying attention to the smaller step stones needed to get there.  


Louis Vuitton Fashion Show

There are many things that set the Louis Vuitton brand apart from other luxury brands making it the No.1 luxury brand in the world. Check out this short video showcasing the Louis Vuitton Fashion show. From the theme of the show to the decor and even the walk of the fashion show models no wonder Louis Vuitton is in a class of it’s own!

What Makes the Louis Vuitton Brand No. 1????

top-luxury-brandPerhaps you may have read our last article on the top 5 luxury brands throughout the world. If so you will have seen that Louis Vuitton takes the #1 spot with total earning of 28.4 billion dollars per year.  Not only is the brand’s success due in part to the many different products offered such as luggage, handbags, men & womens fashion, shoes, and accessories, it is also due to the high quality material and lasting value of each item. In fact the Louis Vuitton brand is indeed doing something right with its lengthy success history and ability to stay at the top of the luxury fashion game. We decided to dig a little deeper into what exactly makes the Louis Vuitton brand so successful!

The Success of Louis Vuitton

  • Spectacular Quality- In the era of mass production that often resorts to quickhigh-quality-merchandise and cheap quality, Louis Vuitton stands up to the masses and delivers nothing but fine quality, “handmade” products.  While some will argue that not every bag or piece is actually made all by hand, the Louis Vuitton brand stands by the fact that while some hand sewing machines are used it does not take away from the handmade quality of the luxury brands products.  In fact in terms of where we are at with technology and in the world of fashion today hand sewing machines should be expected to be included when advertising handmade items.
  • Tradition & Innovation- The Louis Vuitton brand knows that keeping with traditions has made it a lasting brand and number one at that since 1854. However it is also aware of the fact that as times change and the brand continues to grow, innovation is also key. What once started out as a line of luggage, think trunks & chests, has now grown into a brand offering a lot more tradition-innovationvariety of merchandise.  At to that a specialized line available for customization and personalization and consumers are able to achieve exactly what design and product they want!
  • Exclusiveness of Products-  The fact that Louis Vuitton offers exclusive lines and products helps add to the known fact that items are not mass produced and available forever.  If you know an item you want has only a certain availability and then is gone forever, not only does it make the item that much more rare it also helps products and designs to hold their original value!
  • Glamour, Marketing & Promotion- Louis Vuitton knows that not only do you need to have the best designers and collaborations available you also have to have the ability to market and promote your product correctly.  With top designers collaborating with the luxury brand unique and coveted designs are brought to life. With Louis Vuittons marketing technique and use of glamorous models, celebrities and other forms of class and sophistication the brand is virtually unstoppable.  No wonder why it is ranked as the #1 luxury brand world wide and it doesn’t look like it will be leaving it’s number one spot any time soon!

What it comes down to is the Louis Vuitton brand basically has it all. From high quality, top of the line products to innovation, excellent marketing tactics and so on the brand has carved not only a name for itself in the luxury world it also evokes tough competition to its competitors.


~Top Luxury Brand in the World~

The Louis Vuitton brand has been around for over 160 years and does not seemLV-top-luxury-brand to be fading away anytime in the near or far future. With a line of luggage, handbags, clothing and shoes Louis Vuitton is one of the top luxury brands that can be found and also seems to show its dominance in the luxury brand world.  We decided to do a little research to see where Louis Vuitton fell in terms of top luxury brands, as well as see how the other luxury brands rated in themselves. We have to say the results weren’t all that shocking. After all Louis Vuitton has made quite a name for itself over the years so it wasn’t that big of a suprise that it ranks #1 of all luxury brands compiled together!  Check out our list of its competitors and where they stand in terms of brand worth and popularity!

Top Luxury Brands Worldwide

  • Louis Vuitton- LV takes the cake and the crown when it comes to the most valuable and coveted luxury brand throughout the world.  With the brands estimated value at $28.4 billion it’s easy to see how it reached the number one spot. From purses to watches, to shoes and luggage the brand offers a variety of luxurious merchandise and patterns to choose from, with its most popular pattern being the LV monogram.
  • hermes.luxury-brandHermes- Hermes is also a luxury brand like that of Louis Vuitton that comes out of France. The brand was founded in 1837 and comes in second as far as worldwide luxury brands are concerned.  With an estimated worth at $19.2 billion it’s easy to see why the brand takes the 2nd spot but also that it trails behind Louis Vuitton significantly.
  • Gucci- This luxury brand taking third place was first founded in Florence, Italy in 1921 and is estimated to have a brand worth of  $12.7 billion. Currently the brand is owned by a French company.
  • PradaThis italian luxury brand has headquarters in Mila, Italy.  Founded in 1913 by Mario Prada is has an estimated worth of $9.4 billion.prada-luxury-brand
  • Chanel- Chanel is a private french brand that was founded in 1909 by Coco Chanel.  It has an estimated brand worth of $7 billion dollars and is famous not only or its clothing line and handbags but also for its perfume. Chanel No. 5 is the most popular perfume and coveted by many.


There are numerous other luxury brands out there that are up there on the list of the most sought after and popular luxury brands throughout the world, however these are the TOP 5. What is wonderful and incredible about each of these brands is that fact that each was started long ago by a person with passion and drive for designing and fashion.  Each founder could never imagine the success and money to be made when first starting to develop and sell their brand, yet each has succeeded beyond the norm. If there should ever be any doubt just take a look back at Louis Vuittons humble beginnings and how he came to be the top luxury designer and brand throughout the world!

LVMH CEO Bernard Arnault’s Super Yacht-Symphony

LV-CEO-Bernard-ArnaultLet me introduce the CEO of LVMH( Louis Vuitton Moet Hennessy) which is primarily the holding company of Louis Vuitton, Mr. Bernard Arnault.  Bernard is a 68 year old Frenchman who first stepped up to the plate as the CEO and chairman of Louis Vuitton in 1989. Since then he has lead the luxury brand and it’s fine products to become the leading luxury group.  While the actual Louis Vuitton and his sons built the brand from the ground up Bernard Arnault has done a miraculous job not only keeping the brand at the top of its competitors but also maintaining its luxurious styles and coveted bags, attire, luggage and shoes.   What is a man of this stature actually worth? Arnault has a net worth of 61.6 billion dollars and is considered the second richest person in Europe. He is also undoubtedly listed as one of the top 10 billionaires on the Forbes list. So what exactly does he like to do when he isn’t running and maintaining Louis Vuittons luxury brand?  He loves yachting! And not only does he love yachting he also is an expert yachter and perhaps has one of the biggest most luxurious yachts out there. Not surprising for a man that maintains one of the most popular luxury brands! If you haven’t read our post on the actual Louis Vuitton and how his brand came about now is the time to do so.  Starting from the ground up and very humble if not poor beginnings Louis Vuitton pioneered his brand and left a legacy that was able to be maintained and continue to grow especially with the skills and work of a man such a Bernard Arnault.

Bernard began his love for yachts with the purchase of a 70 foot research vessel,Symphony-arnault-yacht Amadeus, he purchased in 2007.  From there he renovated the giant ship converting the entire main deck into the master suite with 2 guest cabins and 2 twin cabins located on the yacht as well.  He also completely had the interior of the boat redone. A vinyl boat wrapping expert we spoke with knew of the famous yacht and the renovations that followed. In fact  the owner of a Florida Boat wrap company spoke of how many boat wrapping experts would have pulled teeth to be part of such a luxurious boat renovation. He stated that it’s not everyday you see a project that large and with the capacity and money to do so much. If the company could have bid for the job he said he had numerous ideas of what he could have done to add class and comfort. From vinyl wrapping the exterior of the massive ship, to the interior as well its a project he would have loved to even have been a small part of.  However, Bernard decided to have this particular ship rebuilt in Taiwan. After its completion he enjoyed the beautiful yacht for a bit and then sold it to buy his pride and joy, the 101 meter Symphony yacht! This amazing super yacht is the biggest yacht built by Feadship. It boasts a golf tee located on the upper deck for guests to practice their swing. What’s even better is that the golf balls used are specially designed to biodegrade once they fall into the sea.

Being able to own and maintain a yacht such as the Symphony definitely comes with a hefty price tag.  Bernard Arnault definitely can afford it thanks to the billions he has amassed from running the Louis Vuitton luxury brand.  Perhaps one day Bert and his company will get the chance to work on one of his next yachts. What we can say is a huge thank you to the late Louis Vuitton for taking his talents and creating such a beautiful and classic brand that will continue to prosper..